Marketing The Widow Darling

Since my fourth novel, The Widow Darling, was completed, my days have been filled with the worries and ups and downs of marketing.  All stressful and difficult.  I just can’t seem to get a grasp on the social media scene.  I struggle with my Facebook page, don’t like Twitter, and can’t decide whether to advertise or to spend money on other promotional schemes.  Then there is the time consuming issue of getting email notifications out to my mailing list.  When my editor informed me the other day that there was a typo on the very first page of Chapter One, I felt my heart sink.  “I think we changed a sentence there and failed to eliminate a word,” she said, and she was sorry.  These things happen but I knew I would have to correct it.  There is almost always a typo or two in every book you read, but on Page One?  Bad news.

So, this morning I set out to correct the wrong.  Simple, I was told in a phone call to Createspace, Amazon’s publishing arm.  As I had submitted my own interior file of The Widow Darling, she assured me, all I had to do was to go into my account and upload a corrected file to replace the original one.  Within 24 hours, I’d have a proof to approve and the book would again be available.

Well, yes.  Sounds easy enough.  I did all that but soon had a message that the “line art was outside the margins”.  While that probably means nothing to you, the reader, it meant I had to again contact the source who had provided the 6 x 9 template.  He would have to correct the same small error he’d corrected in the original file, actually only a fraction of an inch, in my updated file of The Widow Darling.  Only then will Createspace accept it for print.  I await his response via email.

Have I said before how much I love writing?  There’s such a grand sense of achievement in actually completing a story—especially a book-length story.  You’ve reached your goal and are satisfied with the ending.  There is nothing quite like it.  It’s quite exhilarating! However, for most authors, it’s not long before trouble with a capital “T” invades that splendid feeling of accomplishment.  It is called Marketing or Promoting.  The fun stuff, the creation of those imagined characters who get in trouble, fall in and out of love, behave outrageously, and talk back to you, their creator, daily—that’s all over.  I think most of us are eager to get started on the next book.  We resent having to spend time making sure people know about the one we’ve just finished.  I believe it must be so with all writers, those who publish traditionally as well as with self-publishers.

But the reality is, what’s the point of writing a book if no one reads it?  So, for now I’ll try to be patient until The Widow can make it back into print.  But it won’t be easy.  In the meantime I’ll check out that website my editor suggested I look at.  Word Slinger Publicity it’s called.  Hmm …